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Investment Opportunity

The Embassy presents an excellent opportunity to take advantage of the extensive public and private investment that is driving the holistic regeneration of Waltham Cross Town Centre and the wider area in the near and medium term.

The Regeneration Effect

There are clear advantages to investing in regeneration areas and projects. Urban regeneration projects benefit from substantial investment from both public and private sectors. By significantly improving the infrastructure, ambience and quality of life for residents, there is a predictable increase in demand for property. This translates into a marked uplift and outperformance in rental yield performance for developments within these areas, as well as leading to increased capital growth.

CBRE states residential property surrounding London’s key regeneration zones benefit from an additional annual growth premium of 2.2% on average.

 

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Waltham Cross Strategy

Broxbourne Council is committed to the regeneration of Waltham Cross Town Centre, this is extensively detailed within the Town Centre strategy, they have shown substantial commitment to this with the acquisition of half of the Northern High Street (earmarked for a mixed use development of new commercial spaces and circa 150 homes). In 2020 they acquired The Pavilions Shopping Centre for £13.75 million, a previous planning application detailed the redevelopment of the car park to provide an additional 119 homes. 

The Councils Waltham Cross Strategy sets out details for £600+ million of investment between 2022 and 2030. Part of this strategy involves the creation of circa 600 additional homes.

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Levelling Up Fund

The Broxbourne Borough Council successfully secured £14.3 million from the Government's Levelling Up Fund, specifically for the regeneration of Waltham Cross town centre.
The main objective for the development is to achieve:
 
• A vibrant town centre through the day time and into the evening  
 
• Redevelopment of the northern High Street and other key sites within the town centre  
 
• Public realm improvements throughout the High Street and beyond  
 
• Additional homes in and around the town centre  
 
• Conserving and enhancing the historic environment.   

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Sunset Studios

Sunset Studios based in California with history right back to the earliest days of Hollywood are investing £700 million to develop a 91 acre site next to the A10 at Junction 25 on the M25.

The scheme with around 125,000 sq meters of production space including 21 sound stages plus workshops offices and amenities is set to open in 2025. The vision is to develop a world class studio complex to draw globally recognised media and film brands to Broxbourne. The new Sunset Studios are only a 5 minute drive from the Embassy and will bring transformational regeneration to the town centre.
 
•    Expected to create more than 4,800 jobs.

•    Economic boost for the Broxbourne community
•    Apprenticeship opportunities for young people
•    Increased visibility of Broxbourne to other companies
•    Increased demand for permanent housing, short and       long term rental
•    Second expansion phase already planned

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Sunset Studios brings several advantages, particularly in terms of attracting skilled professionals who prefer to reside close to the studios, making The Embassy an ideal location. This increased proximity is leading to higher demand in both the rental and buying market. Moreover, the presence of larger studios exerts an even more substantial positive impact on surrounding house prices. This can be attributed to their larger physical footprint, renowned name recognition, the allure of being associated with a major studio, and increased awareness due to extensive media coverage. Notably, media outlets often cover various events hosted by these studios, further elevating their influence and appeal.  In addition, due to the pound being weaker and the well-known film industry tax breaks the country offers, Hollywood stars, production teams and crew are renting apartments and houses across London and its surrounding areas that are close to their respective studios. Tenancies from the film and TV industry are usually in the six months to two years range because of production. Tenants are also seen as very reliable making the Embassy a great location for a hassle free buy to let investment. 

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Google Waltham Cross

Google has invested $1bn (£790m) to build its first UK data centre. The tech giant said construction had started at a 33-acre site in Waltham Cross, Hertfordshire, and hoped it would be completed by 2025.

UK Prime Minister Rishi Sunak said: “The UK is a fantastic place to invest, and Google’s $1 billion investment is testament to the fact that the UK is a center of excellence in technology and has huge potential for growth.”

Councillor Lewis Cocking, leader of Broxbourne Council said: “I am delighted that Google has chosen Broxbourne for its new data center. This is a sign of Broxbourne’s growing importance as a hub for technology and innovation. Through this development and others, this part of the borough is attracting millions of pounds of investment which will improve the local economy and create thousands of jobs."

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